Important Peamble to this Webpage:
You won't see this on most websites but I believe it is critical. There are two fundamentally important
issues when promoting any business. First are the products any good? Do they do what they say they do? How do I
know what your saying is true? There are all kinds of health and wellness products on the web and elsewhere that
promise you the moon and stars. It is very difficult to decide what is true and false or what is almost true.
The facts often get confused with opinions which are simply just opinions.
At Immunotec, there is a saying that " documentation beats
conversation"
Simply put, it means opinions and personal testimonials are great but they can be trumped by products that have
the medical facts to support their validity.
This is the key difference between Immunotec and Immunocal and ALL the other wellness products out there.
As a health and wellness consumer, it is comforting to know that the products you are buying
actually work.
As a health and wellness entrepreneur, it's very re-assuring to know you are promoting a
company that has done it's homework and offers products that are proven to work.
As an online entrepreneur, it should be really important that the products and companies you promote are really
credible because your credibility (my credibility) is at stake too.
That ultimately is the bottom line. Next to good health, personal credibility is
everything.
Colm C. Maher
What is Health and
Wellness?
Health and wellness is more than just simply the absence of
disease. It is a goal and a positive attitude towards your own personal health. It's about prevention.
The best way to prevent many winter road accidents resulting in intense and expensive medical
care is using more salt on the roads. It is proactive not reactive. Sickness is what happens to you,
wellness is something you seek out. You don't volunteer to admitted to the health care system but you do
volunteer to be health and wellness oriented. Health and wellness people are committed to learning about
their health and caring about what they eat and how they spend their time. While they might catch a movie and
imitate a couch potato, they might also preface the movie with a half hour walk or
run.
Much of what we seek in wellness is available free: a walk in
the park, drinking plenty of water, maintaining a positive attitude and caring about others. Unfortunately,
maintaining wellness is not all free. Commitment to wellness can cost you extra such as buying organic food,
drinking filtered water, taking certain supplements, and possibly buying equipment or memberships for your
favourite sports or activities.
To the non health and wellness person who drinks and smokes, all
this health and wellness stuff is a waste of money. To the health and wellness person, any time, effort or
money spent on improving their health is worth it. This wellness thinking is having a real effect in the
market place as witnessed by the number of new wellness oriented businesses you see sprouting up everywhere.
Immunocal and Immunotec are Leaders in Health and
Wellness
Health and wellness is essentially about maintaining vibrant
health by acting pro actively in maintaining your physical and spiritual being. It is about prevention and
maintaining your immune system because this is our only line of defense against millions of pathogens. In its
creation of Immunocal and Immunocal Platinum, Immunotec has become the market leader in the immune segment of
the health and wellness arena. Immunocal boosts our immune system by raising our glutathione levels. Since
glutathione is the body's own master anti oxidant this is very important but not well known information. This
makes the Immunotec-Immunocal opportunity so compelling for those really into real health and wellness at the
nutritional level.
Immunotec and Immunocal have been under development for many
years. The original research with Immunocal was initiated over 30 years ago. Only after world wide method of
use patents had been obtained, and clinical studies done, did Immunotec open its doors in 1998 to offer
Immunocal to the world. Immunocal was developed through the scientific efforts of Dr Gustav Bounous who later
became head of research at Immunotec. Now retired, his position has been filled by Dr Wulf Droge, who
subsequently developed Immunocal Platinum for Immunotec.
Health and Wellness Movement- A Brief History
Dr. Halbert Dunn. As a founding father of the “wellness movement”, Dr. Dunn referred
to the human body and its millions of cells as “organized energy”. And his original book was a collection of 29
short discussions on the key aspects of health and wellness. The movement had started.
His original definition of health and wellness was “an integrated method of
functioning which is oriented to maximizing the potential of which an individual is capable, within the environment
where he is functioning.”
The term health and wellness for today’s individual is still multifaceted -
embracing health on every level. By way of awareness and practice, wellness entails the conscious development of
the whole self.
The Berkeley Wellness Letter breaks the Health and Wellness Movement down to 3
components:
1. Fitness
2. Nutrition
3. Longevity
Health and wellness continues to convey different meanings to different people -
depending on their lifestyles, ailments, and health priorities. A definition pulled from the dictionary suggests
that “wellness is the condition of good physical and mental health, especially when maintained by proper diet and
exercise.” This refers to the state of your mind as well as your body - as the two are interdependent.
If we dig deeper, we find that the definition is shifting towards a trend; the
“wellness movement” that refers to the shift in people’s attitudes as a means to healthy living.
This trend began a little over a decade ago. A major cultural shift took place with
respect to people’s attitudes and behaviors towards their health and wellness. Individuals adopted a pro-active
approach in an effort to sustain their health and maintain their state of wellness, by way of a deliberate and
conscious effort to prevent health complications.They not only seek to cure existing health ailments, they want to
avert them altogether. More individuals today adhere to a lifestyle that is associated with the maintenance of good
health. They want a better quality of life; in essence, they want to feel better, look better, and live longer…
total wellness!
So while this and most other “modern” definitions include health for the body and
mind; it is equally important to note the intertwining of the two. The literature strongly emphasizes this holistic
approach; meaning that if health is lacking in one, the other suffers, and so does overall wellness.
This shift in attitude has not only captured the attention of individuals, but many
healthcare professionals as well, as they too have adopted a holistic approach. They no longer treat a disease or
illness in isolation, but treat the person and consider all factors that contribute to a patient’s
health.

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